If you’re looking for keywords for what people use to find your products and services, maybe the sales team need to put some pages, blog and content on the descriptions – but maybe the people that answer the phones, the van drivers and guys in the warehouse need to have a say in this from their alternative environment.
I normally state that there are 200 smaller things that you have to do, to make it work for you. But the best advise is to be clear and simple, honest and think about the language that people use to search for your product or service and mention this on your website
Something odd happened. I started to get phone calls, orders and contact form submissions from the Formica sales website… Why was this random event occurring? I was so very busy processing orders that I was glad that we had put back the meeting, as I simply couldn’t leave the office