I want to help support start-ups with some insights for your new website, so here is a blog with some information. Please feel free to share this page on your own Twitter, Facebook or social media pages for all to see.
The last two customers for whom I have made websites were really keen on SEO being responsible for making the phone ring. Something I needed to reiterate was that it will not be an overnight success.
One was a new website and the other also a new build, but the old website will point to the new one, once they are happy with the one I have made. Google will come along and have a peek, coming back a while later, slowly looking, gauging, poking and analysing your website and deciding if you’re worth recommending for the search terms your website mentions. The website being pointed to from the old one will have a far greater impact. The new build will need submitting to Google (done automatically when I buy the domain) then the ranking process starts for both websites in their new forms.
Google has massive data storage facilities, indexing and saving every click, journey and experience you have once you have been sent off from its search engines – EVERY click and how long you spend on a page is stored. Even if you have not come from Google’s search, it’s fairly certain that the website you are on will have Google analytics’s code farming your visits, journey, experience and route. This is a good thing as website owners and developers can see this information in our Analytics’s log-ins and make our websites more relevant – To save you being sent on a bum journey, refining the experience of using Google for you.
For instance, if someone searches “Trampoline net” and Google sends them (initially) to your website because you mention that you “supply replacement trampoline nets”, and they do not find what they are looking for and leave your website, the next time someone else searches for the same phrase and does not stay, Google will not show your website as high as it did before in the search results it gives for that term (you go down the page) as it’s learning by experience that people do not find what they are looking for (yes, it saves all this information for all those clicks, every day, on every website)
I used to spend £36k p.a. on Google Pay Per Click (the sponsored results on Google search, normally three across the top and the ones down the right hand side) for my kitchen business and got away from this, listening, refining and honing my skills to what Google now needs of me as a website developer.
There are many others of course. I normally state that there are 200 smaller things that you have to do, to make it work for you. But the best advice is to be clear and simple, honest and think about the language that people use to search for your product or service and mention this on your website – A blog is a good way to to add content yourself and facilitates the need for regular relevant updated content.
Thanks for reading and remember, links in are good and relevant updated content means you will see good results in your analytics’s but only if you look at them.
Tags: google, ipswich, keywords, search, seo, skills, Wordpress
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