I recently went and did some work with employees in the public sector. While they have to be very carefully with storage, security and content, they are able to use some of the free tools for social media and related ‘stuff’. Being in the public sector and not attending the free events that smaller business would go to, some of the simple free tools had not been presented to them and they have been missing out.
Here is my start-up list of the stuff you just have to have for a new business, that you might not be aware of, if you haven’t been to any events yet. Feel free to copy and paste, share and pass on.
This is how you would be best served for emails. Sign up an account with the company name and make sure you contact your website developer to make your www.frankswindows.co.uk set up with email@example.com but run through your Gmail account. You can actually run all of your business emails from your own Gmail account, but still send as firstname.lastname@example.org (or accounts, sales or info e,c,t)
Why store your documents, posters, articles and work on a PC, only to get to the office (or a customers) and want the document. Sign up for DropBox and use the cloud hosted data option. You can even set it up on more than one PC, as if it was a hard drive on the machine! It’s password protected and you can share folders with other DropBox users.
https://www.linkedin.com (interests, companies, then create a company page)
Are you using LinkedIn personally? If you are in business or have a career then you need to be. You can also add a business to LinkedIn and share your findings, promote your activity and gain followers. You can then add a LinkedIn button to your website.
A free tool for making Facebook banners, posters, flyers and small banners for websites and social media. Use the template size, for the right file and image size to suit the project you are working on. Simple and easy to use for sure.
You just have to be on Twitter! – You can then add a Twitter button to your website. If you are not sure about Twitter, contact me for support or find one of your local half day Twitter courses.
https://www.facebook.com/business (create page option)
People are on Facebook, but people can then add a page to Facebook. Do not sign up for a new account on Facebook as the business. Make a lovely banner for the business page using Canva above.
What if you could load up all of your Tweets for a month! – I am writing this blog today, but the Tweet will go out with a link when I am on holiday next week – to keep the traffic up on my Twitter account. I will also Tweet it again in a month or so, encase anyone missed it. You can add images to delayed Tweets, but you can’t re-Tweet stuff with it. You can also administer more than one account!
Rule based outcomes from tools. When I share an image on Instagram, it also posts it on Twitter (as an image), saving me having to remember to put out for my Twitter followers. It also switches on the lights behind my TV at home, after sunset, and turns them off at mid-night. You can do so much more with this. Maybe, every time you get an order on your website, a horn sounds in the warehouse!
This is for when you grow, or have more than a few customers or projects,